Ethical & Sustainable Fashion
Wear the Change.
Shop Ethically.
Good On You is the world's leading source for fashion brand ratings. It empowers you to make better shopping choices by ranking brands on their impact on people, the planet, and animals.
What is Good On You?
The Ethical Shopping Assistant
Good On You uses expert analysis to give thousands of fashion brands an easy-to-understand score based on labor rights, environmental impact, and animal welfare.
How To Use
Shop Sustainably in 6 Steps
Search a Brand
Type in your favorite clothing brand to see its current ethical rating from "Great" to "We Avoid."
Check the Breakdown
See specific scores for People (Labor), Planet (Environment), and Animals.
Find Alternatives
If a brand scores poorly, use the app to discover "Better Alternatives" that match your style.
Read Ethical Guides
Browse articles on sustainable materials, circular fashion, and how to spot greenwashing.
Filter by Values
Filter searches for brands that are Vegan, Fair Trade, or use Organic materials.
Shop with Confidence
Use the curated "Best Of" lists to find sustainable options for every occasion.
VIDEO TUTORIAL
See How Good On You Works
App Capabilities
Core Features
Brand Rating System
A five-tier rating scale from "Great" to "We Avoid" makes understanding a brand's ethics instant and clear.
Values-Based Filters
Filter thousands of brands by Vegan, Fair Trade, Organic, or B-Corp certified status to find your perfect match.
Better Alternatives
Instantly discover higher-rated brands in the same style category when a favourite scores poorly.
Editorial Content
Access in-depth guides on sustainable materials, greenwashing red flags, and ethical shopping tips.
Benefits
Why Ethical Shoppers Choose It
Transparency
Access clear data on how brands treat their workers and manage their supply chains.
Eco-Conscious
Easily identify brands using sustainable energy and reducing water waste in production.
Animal Welfare
Filter for cruelty-free and vegan brands that don't use fur, leather, or animal testing.
Evaluation
Pros & Cons
Pros
- Covers thousands of brands with a clear, easy-to-read rating system.
- Breaks down scores into People, Planet, and Animal categories.
- Provides alternatives so you never feel stuck with a bad brand.
- Rich editorial content helps educate users on sustainable fashion.
Cons
- Many smaller or regional brands are not yet rated in the database.
- Ratings are not always updated in real-time as brand practices change.
- Premium features and full directory access require a paid subscription.
- Methodology can be complex to understand for casual users.
Verdict
Final Review
Good On You is the gold standard for anyone wanting to align their wardrobe with their values. Its comprehensive, three-dimensional rating system cuts through greenwashing and delivers genuinely actionable information at a glance. While the database doesn't cover every brand and some ratings may lag behind real-world changes, it remains an indispensable tool for conscious consumers. For anyone trying to move away from fast fashion toward a more ethical wardrobe, this app is an essential starting point.